Jockey Worry Free Underwear
I had the privilege of designing the branding and marketing assets for Jockey’s latest new product - Worry Free.
Details:
I did the art direction for the marketing assets, designed and illustrated the icons and diagrams, and designed and coded the landing pages.
Role:
Design
Illustration
Development
This is an alternate design that we’re testing. The goal here is to convey more emotion focused copy and imagery vs the highly technical version.
Icons to explain how much each pair absorbs.
Illustration to explain the layering system.
Figuring out look and feel.